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Put your small newspaper on the FasTrak to excellence!
In only three months
—at a rate you won't think is possible—
you can have a winning design for your paper.
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You’re committed to the success of your newspaper. You want it to be exceptional. But you’re so intent on getting the paper out that the prospect of redesigning it seems daunting.
Still, you want your paper to be something special, to be better organized. You’d like a headline typeface with greater impact and more readable text. You want that polished, professional look. But who has the time and talent on your staff to do it? And you think you certainly can’t afford to hire a consultant.
FasTrak changes all that.
At Henninger Consulting, we believe every newspaper—no matter the size—deserves the opportunity to develop a winning design. One senior publisher told his colleagues: “This is a great deal. I suggest each of you call to discuss this further.” A newsroom veteran called it “...a breakthrough plan. This will change the face of small newspapers in America.”
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Smaller newspapers don’t need—and most wouldn’t want—the kind of redesign the “metro guys” require.
Your audience is more familiar.
Your reporting is focused on your readers.
Your photos are priceless to generations of your neighbors.
Your focus is on family, church, school, work and the people and values that make life in a smaller community worth living.
For years, design consultants have ignored smaller newspapers, searching only for the bright lights and big city. At Henninger Consulting, we believe smaller newspapers are the bright lights. And FasTrak is the beginning of a revolution we’re spreading to all small newspapers.
Join the revolution.
Let’s make your small newspaper more valuable to your readers,
your advertisers—and your community.
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Even with their “regional editions” and web pages and “community blogs,” business just keeps getting worse for the metro papers, doesn’t it? Meanwhile, smaller newspapers continue to do better than expected.
Why? Because a “regional editor” working at a 200,000-plus daily...in a windowless office...three blocks from downtown...has absolutely no idea (and often couldn’t care less) what really matters to the folks in your town.
FasTrak has been developed to respond to this paradigm shift. At Henninger Consulting, we’re ready to help you improve your paper.
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Get on the FasTrak. Contact us today.
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