Read Henninger on Design and you will immediately have a better handle on how to design pages for your readers. Other design books may do that. But the beauty of Henninger on Design is that it’s more than just another handbook—Henninger on Design is also a brainbook. Ed Henninger will make you use your brain. He will make you question your position on design issues such as jumps, sequencing, headline writing, typography and others. He will make you think about newsroom leadership and how it affects design. He will make you think about evaluating where you’ve been. He will make you think about planning where you want to go. He will make you a thinking designer by helping you to redesign your thinking. But Ed isn’t just about philosophy and approach. He’s too practical for that. Henninger on Design also offers hundreds of tips and how-to items covering the gamut from advertising to Zapf Dingbats. Henninger on Design is easy to read: Each page is self-contained and the book is formatted to be read comfortably on-screen. Every page carries an illustration that makes Ed’s point. On each page, Ed offers a new topic with a headline and a subhead that tell you what the page is about—along with pullouts top and bottom that are sure to get you into the page. And the writing? Well, Ed’s writing is clear, concise and thought-provoking. Much of the material is from more than 15 years of design columns Ed has written for newspaper organizations throughout the U.S., Canada and Europe. There’s no other newspaper design book that approaches the subject like Henninger on Design. Spend just a few minutes with Henninger on Design and you’ll find yourself leaning across your desk, telling your colleagues: “Y’know, this book really makes you think!” That’s because…it’s a brainbook. Jerry Bellune Author: “Lead People, Manage Things”