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Quick hits, secrets and shortcuts to help designers. We'll keep about a dozen
or so here for you.
Decide headline size before you write the headline.
Just how many lines of headline does it take?
Ovals were a big fad...for two or three years. I'm not a fan of fads.
So...you've set up your jumps so they always go to the back page. You sure about that?
Overlines on heads: Why?
Side captions are overused—but they do have their place.
Fonts of varying weights can help with headline hierarchy.
Yes, italics can be hard to read. No, not always.
Typography sooooo bizarre it's hard to imagine.
Make 50 percent more from your classifieds? Easy!
Place your caption where they're likely to go.
Centered type may be pretty but it's tough to read.
Rid your weather package of cutesy-artsy logos.
Giving a pie chart a look that offers more impact.
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