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Quick hits, secrets and shortcuts to help designers. We'll keep about a dozen or so here for you.
Your photographer deserves extra credit for a good photo page. But let's not overdo.
What??!! Color??!! In editorial cartoons??!! Never!! Well, that was then...and this is now.
If you want to run your nameplate in a top-of-page photo/teaser, well...you may have to give that nameplate a bit more presence.
A photo behind the nameplate works well, if...
A double-duty performer.
A workhorse. Rugged yet readable.
Strange name...but clearly one of the best text fonts available for newspapers.
Perhaps the most elegant typeface ever conceived by the human mind
One that comes to mind immediately when I'm asked for a list of favorites
Give a good photo a full-page ride.
A streamlined, more efficient system for sizing ads.
Software libraries are a great place to store often-used elements.
Bring elements across the gutter in centerspreads.
Large drop initials deliver strong impact.
Why make your readers work?
Design is the offspring of thought.
Place the credit on the side, too.
If it doesn't look right...change it!
If it looks right, let it go.
Let your subconscious do the work.
They will help you with your design.
Good designers just don't go there.
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