"Ed customizes his work to fit the needs of a community newspaper that wants a first-class appearance. Our readers are delighted with our new design." — George Lawson, Publisher, Finger Lakes Media
  Henninger Consulting  You choose.

We talk.

We go to work.
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Comprehensive Services
     Newspaper Design
     Newspaper Redesign
     Classified Design
     Advertising Design
     Design Evaluation
     Content Placement
     Content Analysis
     Content Planning
     Newsroom Leadership
     Newsroom Structure
     Newsroom Training
     Writing for Design
     Editing for Design
     Training, Workshops
     Focus Groups







 It is your paper.  It is your choice.

 If the question is choice... Then the answer is SelectDesign

SelectDesign: The power of choice.
You choose the elements you want improved.
We work with you to perfect them.

 Focus on what needs fixing.

You’re happy with the design of your newspaper…except

The nameplate isn’t quite as dominant as you’d like.
Or…you feel your headline type face is out of date.
Or…the front page tends to be crowded and cluttered.
Or…you think your editors can do a better job with teasers.

Perhaps there are problems with the design of inside pages.
Or the Life front.
Or the Classified section.

Maybe some of the colors just aren’t right.

You don’t want to spend the time and effort for a full redesign just
to fix some nagging problems. With
SelectDesign, we work
with you to identify what needs fixing. You choose what you want
done—then we go to work to bring you the best design.

The beauty of the SelectDesign process lies in its simplicity.
No long-term commitment. No need for a full redesign that ties up
your newsroom for months. No costly process. No expenses.

You choose. We talk. We go to work. It’s that simple.


 You call the shots.

You really don’t want to redesign. Your news staff is busy enough as it is. Your newspaper looks pretty good for the most part. But there are just a few nagging things you’d like to get fixed—without getting caught up in a lengthy redesign process.

That’s the beauty of
SelectDesign.

Once you’ve identified the elements you want tweaked, give us a call and we’ll work with you to fix those elements—while making sure their approach and design blends well with the current look of your newspaper.

You’re in charge. You call the shots. You decide what you want us to work on—and we keep you updated so you stay in control during our work together.

SelectDesign brings you a newspaper that’s better for you, for your readers and for your advertisers. Your newsroom staff benefits, too, with a design that makes more sense and is easier to produce.

With
SelectDesign, they’ll become even more committed to excellence in their craft.

SelectDesign You make the choice. We make it work.

 It is all about choice.

SelectDesign captures the power of choice.

No more drawn-out discussions.
No more teleconferences.
No more idle chit-chat.

You choose. We talk. We go to work.

The results will be surprising—but there won’t be any surprises.
Because the choice…is yours.


  Choose now.

Contact us and we’ll be happy to make the
SelectDesign plan work for you. At your newspaper. It’s this easy:

You choose.

We talk.

We go to work.


SelectDesign: Choose.



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