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Relax.
It's not part of an alien code.
Nor is it the key that opens the
door to a parallel universe.
It's only a logo.
We call it “the sqwhorl” and, no, it's not a knockoff of the Nike “swoosh.”
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The swirl is a minimalist rendition of the shell of a nautilus, a marine cephalopod. No, we're not going to bore you to death here with scientific yadda-yadda. Let's just put it this way: the nautilus lives in its own very nicely designed house. So nicely designed, in fact, that it is one of the most perfect logarithmic spirals found in nature. And, no, we're not going to define “logarithmic spiral” either.
The spirals in the nautilus are an example of the perfect design within nature itself. It's design at its best and in its most natural form. That‘s why we adopted it years ago as our company logo.
Here’s how you can reconstruct the logarithmic spiral (if you’re game) —without knowing anything much about math:
Draw a set of lines of equal length that intersect at their middles.
Make sure the ends of the lines are equidistant from each other.
(Remember, we said you didn’t need to know much about math.)
The fun part is that it doesn’t matter how many lines you create.
What you wind up with might just look something like this:
Now comes the fun part. From any one of the lines, draw a
perpendicular line until it touches the next “spoke” in the wheel.
From that point, draw another perpendicular line until it touches the
next “spoke.” You should begin to see something like this:
And when you‘ve gone on for quite a few times—there’s your
logarithmic spiral.
At Henninger Consulting, though, we still like to call the thingy “the
sqwhorl.”
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